Affordable Business Advertising
Competent, Quality Advertising Solutions.

FAQ

Why are you charging only $1 per day for maximum advertising?
We want to provide all businesses with an affordable avenue for brand and logo exposure.  We pass the savings onto the business owner, and ultimately, onto the consumer.  Advertising with us is a smart investment.

Why promote a business card or brochure?
A business card is the most traceable, powerful offline advertising medium a business ower has.  Business cards are a valuable promotion tool the world's smallest Billboard Ad.  It's viral networking.

How does my business separate from another similar business?
Only one type of business is displayed in one location, no repeats.

What's a tag line?
It is the secondary way that you want to promote your business, i.e., our tag line is "Advertising for $1 Per Day". We make your business card a marketing vehicle by inserting your tag line or any secondary message that you want to convey along with your business card.

What type of business would advertise with you?
Any type of business - small to large, not-for-profit, sole proprietorship, any business that wants to build brand recognition at an affordable price.

Your showcases are a terrific concept.  Why that particular design?
We designed our showcases for the average person's attention span, which is 10-15 seconds.  We capture that short window of concentration.
 
Are the business cards safe from theft?
Our showcases are under lock-and-key and we solely maintain them, providing a secure environment to your cards but still allowing the consumer to easily pull a card, one at a time.

How many locations are your showcases in?
We are currently in 7 prominent, busy locations.  Your business is viewed by approximately 70,000 potential customers per week in all our combined locations.

Do you offer any other marketing package?
Yes, you will also be eligible for Hudsonvalleygiftcertificate.com, where via mailings and free gift certificate offers, you will receive maximum marketing exposure.

Why Isn't My Ad In The Pennysaver and the Poughkeepsie Journal Working For Me?  Am I
Paying Too Much Money For An Ad That Doesn't Work?

Advertising Results Now!
The small business owner needs to ask questions such as 'Is the consumer seeing my ad?' and 'Is my ad communicating the right message?' At Affordable Business Advertising (
www.affordablebusinessadvertising.biz) we know that an ad can work despite its failure on one or both of these questions.  If an ad is clearly not working, then ad-memory questions may help to identify whether the problem is one with “mental reach” i.e., getting attention, or branding or message registration.

How Can I Advertise My Business on Route 9 in Dutchess County?
At Affordable Business Advertising (
www.affordablebusinessadvertising.biz) we reach the consumer in Poughkeepsie, Wappinger Falls, Fishkill, East Fishkill, Hopewell Junction, Beacon, Pawling, Stormville, Rhinebeck - all of Dutchess County, New York.

Keep Your Ad Message Visible And Simple
Your audience will make more of an effort to understand you.  With a high degree of confidence, this will point to a key reason why the ad is not working and hopefully allow Affordable Business Advertising (ww.affordablebusinessadvertising.biz) to do something about it.

“Mental Reach”
“Reach” is a media term that simply people who have had an opportunity to see your ad and mentally reach for it.  Can the consumer “mentally reach” for a print ad?  Our opinion is no.
1.   First, they recognize the ad, and mentally reach for it.
2.   Then they immediately try to identify what the ad is for.
3.   When a connection is made, they can then store any new information from the ad.

Keep It Simple, Keep It Cheap, And, Before You Know It, Your Success Will Be Achieved Without Going Broke
By using brand-building promotion, the ad must be working, and, while this may be in a way that you don’t fully understand, nevertheless, it is working.  This is an important point because, while we know how a majority of ads work, we don’t understand everything about the way that all ads work.

Poor ad recall or poor message recall should never be allowed to override the stronger evidence of movement in the strength of the brand connections, but what if purchase behavior and attitudes to the brand have not changed? This is when the ad-focused measures like ad recall and message take-out, as well as ad liking, can become really important because they give further diagnostic aid in working out what is going wrong.

What Happens When You Stop Advertising?
In these tight economic times, a business owner always wants to cut advertising. We do not know a lot about what happens when advertising stops, but what we do know is enough to ask yourself this question: “Can I afford to stop advertising?  If I want to continue to advertise, what is the most effective and affordable method?  Here at Affordable Business Advertising, our advertising costs are only $1 Per Day, you can now afford to advertise, every day.

Affordable Business Advertising
1830 South Road, Unit 24
Wappinger Falls, NY  12590
(914) 475-6004
(845) 632-1053
info@affordablebusinessadvertising.biz
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